A practical, up-to-date digital marketing course for professionals, founders, and small-business owners. Learn how modern marketing actually works today: set strategy, positioning, and goals; map the customer journey; create helpful, people-first content and dedicated pages; handle on-page and technical SEO the way Google rewards now (mobile-first indexing, Core Web Vitals, descriptive URLs, internal links, and structured data); grow with organic social, high-ROI email (list building, lifecycle automation, deliverability), and paid media (Google & Meta ads, retargeting, ROAS) in a privacy-first, first-party-data world; measure what matters in GA4 (events, UTMs, attribution) with the growth metrics that predict a healthy business (conversion rate, CAC, LTV, LTV:CAC); and use generative AI responsibly for content, personalization, and support without sacrificing quality or trust. Includes a knowledge check per lesson, a mastery check per section, a full-length final assessment, and a spaced-repetition flashcard deck.
0.00 USD
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